Competitive Analysis

We can help you with:

  • KPI selections

  • KSI selections

  • Known Competitors

  • Unknown Competitors

  • Marketplace

  • Future Demand

  • Unique Selling Points

  • Transaction Pace

Blue Ocean? Red Ocean? Purple Ocean? Where you are dictates how you swim.

Our approach to competitive analysis is a cursory look at these eight elements. But from there it can get quite specific.

To interpret your particular situation properly, know that we often refer to the books by W. Chan Kim and Renee A. Mauborgne (Blue Ocean Strategy, Blue Ocean Shift: Beyond Competing, Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs) for insight and inspiration.